Beyond Referrals: How Employee Advocacy Supercharges Word-of-Mouth Marketing
In today’s crowded marketplace, traditional referral programs and paid ads only go so far. Word-of-mouth marketing (WOMM) remains one of the…
Brand Advocacy and Affiliate Marketing: Understanding the Key Differences
Many businesses struggle to choose between brand advocacy and affiliate marketing for their growth strategies. Both approaches can drive sales…
The Complete Guide to Building a Brand Advocacy Program
Word-of-mouth marketing drives 92% of purchase decisions. This statistic reveals why brand advocacy has become essential for business growth.…