WOM Marketing8 Min Read Liam CarteronNovember 9, 2025 Empowering Micro-Advocates: How to Leverage Small-Scale Champions for Big Word-of-Mouth Impact Word-of-mouth marketing continues to be one of the most powerful and trusted ways customers discover new brands, compare products, and make…
Brand Advocacy7 Min Read Liam CarteronAugust 13, 2025 Best Brand Advocacy Tools & Platforms for Modern Businesses Brand advocacy has become a cornerstone of successful marketing strategies. When customers and employees genuinely promote your brand, their…
Brand Advocacy12 Min Read Liam CarteronAugust 4, 2025 The Complete Guide to Building a Brand Advocacy Program Word-of-mouth marketing drives 92% of purchase decisions. This statistic reveals why brand advocacy has become essential for business growth.…