WOM Marketing5 Min Read Liam CarteronNovember 9, 2025 Empowering Micro-Advocates: How to Leverage Small-Scale Champions for Big Word-of-Mouth Impact Word-of-mouth marketing remains one of the most potent and trusted ways consumers discover and choose brands. People tend to trust…
Brand Advocacy12 Min Read Liam CarteronAugust 4, 2025 The Complete Guide to Building a Brand Advocacy Program Word-of-mouth marketing drives 92% of purchase decisions. This statistic reveals why brand advocacy has become essential for business growth.…