The Word of Mouth Manual: Volume II – The Psychology of Word of Mouth
The most effective way to get the word out about your business is still word-of-mouth advertising. When a friend says, “You’ve got to try this…
Word of Mouth Marketing: Why It Still Works in The Age of AI
In the AI-driven digital world of 2025, algorithms predict our needs, chatbots manage customer queries in the blink of an eye and targeted ads…
5 WOM Marketing Campaigns That Revolutionized The Game
Referral marketing can help alpha fledgling brands into household names. Although many brands pursue viral moments, the best WOM programs meld…
Build a Referral Program That’s Authentic, Not Salesy
The vast majority of referral programs flop — and for the same reason many try-hard sales tactics fail: they feel desperate. Pushy rewards and…
Customer Stories & Testimonials: A Guide to Powerful Word‑of‑Mouth Content
Customer reviews aren’t just good-to-have content — they are your secret weapon to building trust and making sales. When real people share…
Word of Mouth Marketing with Social Proof: The Beginner’s Guide
There has always been tremendous power in word-of-mouth (WOM) marketing. But when combined with social proof, it becomes even more effective —…
How to Measure Word-of-Mouth Marketing ROI: Metrics That Matter
Word-of-mouth marketing drives 13% of all consumer sales. Yet many businesses struggle to measure its true impact on their bottom line. This…
7 Ways to Boost Customer Referrals Without Discounts
Most businesses think they need to offer discounts to get customers talking. But the best word-of-mouth marketing happens when people…
Word-of-Mouth Marketing: 7 Strategies to Deliver Results in Mid-2025
Word-of-mouth marketing or WOW Marketing remains one of the most powerful ways to grow your business. People trust recommendations from…
What Is Word-of-Mouth Marketing? A Complete Beginner’s Guide
Word-of-mouth marketing happens when customers share their experiences with your brand. It’s one of the most powerful forms of marketing…